From what was once dismissed as an imitation of other Asian pop genres, P-pop has evolved from a sound and an aesthetic to a full-blown movement. In the last few years, we’ve seen P-pop’s leading groups dominate the Billboard Philippines charts, sell out major concerts, earn recognition abroad, and embark on world tours. Indeed, P-pop has become a force to be reckoned with, representing and elevating OPM itself on the global stage.
To sustain a movement needs new recruits, so to speak, and so the June 2025 issue of Billboard Philippines presents the next generation of promising P-pop acts, led by the multicultural men of ALAMAT and the alpha femmes of G22.
With members hailing from different corners of the country, the six-piece ALAMAT has become renowned for integrating different Philippine languages and representing various cultures in their songs, earning their place on one of the covers of this special issue. Their journey to the top has only just begun, however, and we look forward to seeing how far this talented group and their music can go.
On the alternate cover is the trio of ladies fondly dubbed by their fans as the “female alphas of P-pop,” G22. No description is more apt, as the group has weathered lineup changes and other challenges to get to where they are now, fueled by pure determination and hard work. Their hit “Pa-Pa-Pa-Palaban” truly encapsulates who they are, and they’re on the verge of taking over the spotlight.
Elsewhere on the issue are the many faces of the new wave of Philippine pop, including an exclusive interview with the Filipino members of rising K-pop group UNIS, Gehlee and Elisia. Leading record labels Viva Artists Agency and Star Pop tell us why their new groups GAT and 1621 have the potential to break through, and get to know YARA, the new girl group fusing P-pop and hip-hop.
Discover AJAA, the young four-piece ready to navigate the P-pop scene, and look back at how MNL48 introduced idol culture to the Philippines, helping create P-pop fandom as we know it today. Of course, no issue dedicated to P-pop would be complete without both SB19 and BINI, and our Market section discusses why both groups’ selling out their Philippine Arena shows and embarking on their respective world tours has made OPM more profitable than ever.
With P-pop’s sound and influence continuing to expand on an international level, and with a new generation of artists providing their own take on the genre to guarantee its evolution, P-pop is indeed here to stay, and will only get bigger from here. This volume is a document of where it stands now; pick it up so you won’t get left behind.
